2 years ago
Dappled cities and artists alike
The recently released album by Dappled Cities brought a new edge to music and art involvement.
Young artists around Australia were given the opportunity of interpreting the sounds into art by listening to the new Dappled Cities album ‘Zounds’.
They sought from a number of young artists all of which were university students.
The students were given a room each to interpret all the songs on the recently released album.
This is one example of the excellent work the artists did for the new Dappled Cities album ‘Zounds’
2 years ago
Brian Message at Midem 2009
Brian Message is a leader of the music businesses innovative revolution to this day. Being a manager of Radiohead, Message had great responsibility in creating the innovative business idea of giving the public to decide what they pay for the most recent Radiohead album ‘In Rainbows’.
Message is seen here discussing what he believes will be the future trends and ideas in the music business in years to come.
http://www.youtube.com/watch?v=n1hs42t1Mvs&feature=related
2 years ago
The Spotify way
Daniel Ek and Martin Lorentzon are the founders of a new way of life in the music business. An application that will attempt to put Itunes second best in selling music to the public. Spotify is the much anticipated new music streaming service that was first mentioned to the music businesses around the world in 2006. It has created much hype since it was first released and has potentially got the edge over the Itunes crowd that is most dominating in the overall digital music market. As its first release in the UK and in Europe, as of July UK alone has over 2.7 million users of the new streaming platform. It has already generated 1 billion streams in total just in the UK. It is evident from these statistics that Spotify will soon make an integral move into the music consumers way of life. Spotify is yet to be released in the US but talks about a different launch in the US might infer a greater hype.
If you are unaware of the new model that Spotify has made available then here it is.
Spotify has three products they include
Free service - music that is all free on an advert basis platform where every 4-5 songs played is followed by an advert in the song.
Day Pass - music that is all free for one day that goes with no ads. It costs as little as 0.99 cents
Premium service - music that is all free on a monthly basis with no ads. It costs 10 dollars a month to receive the best of what Spotify provides.
You can find this and more at the Spotify website.
2 years ago
the guidance to a better future
GERD LEONHARD
Gerd Leonhard has been one of many influential people in the music industry that I have been following. He is a media futurist and has written a number of books including The Future of Music, Music 2.0 and The End Of Control. He has worked along side some of the largest media companies such as Sony/BMG music group, Google, Nokia, IBM and many more. He influences my train of thought on the music industry because he is a designer of future business models that are accurate and understandably simple that are more than likely to be implemented in the future. Gerd has strong views and settles for nothing but what he believes in. His views can be rather controversial but only if you were to work for a record label or the IFPI.
I highly recommend having a look at the videos and slideshows of his some of his presentations he’s made at various conferences around the world. You can find him at http://www.mediafuturist.com.
CHRIS ANDERSON
Chris Anderson is a key spokesperson for the future of the music industry and the future of content on the internet. He is chief editor of the online and physical magazine WIRED. In October 2004, Anderson wrote The Long Tail which explains the theory that the economy and culture are shifting towards niches instead of continuing to live off hits. He has written another book since called FREE that was published July 2009.
Anderson has always been a technology enthusiast which explains his vast knowledge on all things internet.
You are able to find him at http://www.wired.com/.
BOB LEFSETZ
Bob Lefsetz has been a music industry writer who has been running the Lefsetz Letter for over 25 years. The Lefsetz Letter is all about the current issues relating to the struggling music industry and also includes his controversial views on all things related to the music business from downloads to live performances. His insights are always entertaining and deliver harsh feedback to major labels, artists, and other industry associates. He is seen in a battle of the wits against Gene Simmons at the recent Canadian Music Week where Lefsetz made Simmons question the success he will have to date with his new album as fame is now unidentifiable.
He has 40,000+ subscribers and some of these include very flamboyant performers such as Steve Tyler of Aerosmith, Bryan Adams and also the likes of Quincy Jones. Read all his controversial thoughts at http://lefsetz.com/wordpress/.
IAN ROGERS
Ian Rogers is a veteran of digital media applications since 1992. For most of career to date he has been dealing with the artist to consumer relationship in the music industry. Rogers has continually been working for various media companies. He was one of the first to create a music related website that brought the applications of that artist and consumer relationship to become more interactive. He landed a job at Yahoo! fairly early in his career and soon found himself as VP of video and media applications. He surpassed this job and was labelled as GM of the recently established Yahoo! Music. From Rogers first inception into this leading role in the company, he developed Yahoo! Music to be the number 1 digital music retailer in the world. Before working at Yahoo! Rogers had many jobs that was the basis for something large for the future of the music revolution. Rogers acquired such jobs such as CTO for Nullsoft which soon were the creators of Winamp, SHOUTcast and Gnutella. He also was placed as the head of new media for the Beastie Boys record label.
His current job as head of Topspin gives him the responsibilty him to assist artists to have the artist and consumer relationship through the marketing applications over the internet. He has revolutionised the traditional pathways to market an artist. He is a very important person to consider that will change the music industry to come, if he hasn’t already. His company Topspin is found at http://www.topspinmedia.com/
ANDREW DUBBER
Andrew Dubber is someone that has a profound knowledge in innovation in the music industry that we currently see today. He is an expert on all things new in the music industry and has created a site that covers just this. New music strategies is a site that provides news on artists and new music companies that are developing new and innovative ways to make revenue from music. Dubber is also an online music consultant and creator of Music Think Tank. He is the author of ‘the 20 things you must know about music online’ which you can find as an e-book on his website which is able to be downloaded for free.
He has always been very tech savvy and has developed a vast knowledge of the internets tools and applications that are made to market an artist. He has a bundle of really interesting information on his site http://www.newmusicstrategies.com.
ABOUT ME
To give a background of myself, I will have to start with my own musical interests because the reason we are in this hard stricken business is through our love of music.
The love of music and the music industry that I possess has not passed through my family. No one in my family has had a musical career or loved music as much as I have. However the creativity that flourishes within my family is a big part of why I have this love of music. My father is an architect, my brother is an industrial designer and my mother was a dental nurse although the creativity in dentistry is practically non-existent. My love of music was always a big part of my life. I have always had music running through my veins ever since I came home from that Adelaide hospital nineteen years ago. When I was four I had music and rhythm classes where I would be developing a five-minute drum solos for the class to hear. This never happened however the teacher was extremely impressed at how well I could clap the wooden sticks together. When I was seven year old I began performing the dance routine to Michael Jackson’s song Scream in front of my family every Christmas that proceeded. When high school commenced I began my long awaited drum lessons. The high school band soon followed and the process of making songs and the interest in recording them came into my life. My friends and I all chipped in to buy a very basic recording machine. Our band ‘Broken Q’ became popular around the schoolyards and soon became known as the only high school band that existed in our year level of three hundred kids. Other musicians wanted the fame that we had gathered.
I have always had an interest in recording. Ever since our band made the first recording on my friend’s amateur recording machine I always have wanted to own a more industry standard recording software. I bought Pro Tools with an Mbox then updated the Mbox to a Digi 003.
Recording people playing music was what I felt so passionate about when I was fourteen up until seventeen until I grew closer to thinking that if I were in the music industry, the only way to make money was through being in the business side such as management or publicity.
When I was 16 I developed a vast knowledge in all things business to do with the artists development. I had so much interest in the future of the music industry. I would then be following leaders of media futurists and big players in the game of the music industry. I would listen to interviews and read the recent news of partnerships with companies and statistics of record sales from the IFPI. From then until now I have been intrigued at how the industry will get its legs back and run again. I hear so much discussion from people within the industry and external to the industry that comment that the industry is dieing because of record sales whereas many who understand the industries path would say it is changing and changing for the better as the old industry bosses are continuing to use old traditional ways to put their musical works out to the public.
I have always been curious and I have wanted to discuss this notion of new models, new revenue streams, new marketing techniques and the list goes on.
I have recently been in a band for a little over three months making songs, playing gigs and doing everything that a regular band does. We take our music seriously but we are not a serious band. We understand the pressures and the intense work rate that serious muso’s endure. I feel that if we are to become successful we will need to sacrifice what we have already and work our buts off to get somewhere.
The music that I recently have been listening to include artists like The Strokes, The Sleepy Jackson, Dappled Cities, Lost Valentinos, Queens Of The Stone Age, Justice, Boys Noize, Yusek and many many many more…
I live in Melbourne studying my first year in the Music Industry at RMIT. I have partaken in a number of heated discussions throughout the stretch of the course so far. These discussions are continuously about the state of the music industry, how new technologies will push the industry to the horizon and surface a new approach to music and developing a music industry that flourishes.
I would love to comment on the recent events of the music industry and give you my insight and my research to help any of you understand what the big entrepreneurs of today are doing to make the industry what it will be tomorrow.
»Will Barton
